In the hectic district of Mong Kok, neon signs advertise pay-by-the-hour hotels and foot massage parlors. ![]() In his hometown, signs written in traditional Chinese characters can be found around every corner. Throughout our day, storefronts and websites announce themselves, first and foremost, through the typefaces they use – whether it’s the Helvetica used by New York City’s subway, the approachability of Cooper Black, or the proprietary CNN Sans that you’re reading on this page.įor Adonian Chan, a 33-year-old graphic designer based in Hong Kong and co-founder of design company Trilingua, the different texts we encounter in our daily lives amount to what he calls a “visual landscape.” From the moment we wake up and check the messages on our smartphones, we’re exposed to text design.
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